How do we keep Havana Club at the forefront of consumers’ minds in bar?

Wolf were briefed to grow sales of Havana Club by taking on their competitors who were gaining ground selling pre made cocktails.

Activation

Our insights identified that Havana’s consumers loved spontaneous nights out, creating their own fun and had emotional similarities to Habaneros. To capitalise on this, we created The Mint Revolution, born to empower our audience to stand up for the genuine Cuban Mojito.

In bar sales increased by 120% during the activity with a sustained uplift 4 weeks post the campaign.
Over 250,000 consumers were engaged and Twitter followers increased by 125%.