How do we excite consumers about the whole Warburton’s range?

Wolf was briefed to broaden Warburton’s dominance of the bakery category by encouraging consumers to discover, through trial, the full Warburtons product range.

Activation

We implemented a two-phase campaign initially focusing on breakfast products then lunch.
We ran a 218 day supermarket roadshow touring Tesco and ASDA stores nationwide providing consumers with a range of hot and cold, perfectly served samples to reiterate the quality
of the products.

Over 375,000 coupons were distributed with redemptions of 26% and over 2.3m consumers saw the Warburton’s activity.