The run up to Christmas is always exciting, particularly when brands get involved. In November alone, we’ve seen a plethora of creative adverts ranging from: a cat nearly ruining Christmas, a lonely man on the moon, to a family raising a Turkey for Christmas only to have a change of heart, and a school where Christmas is the only syllabus. With no new contenders on the horizon, we take a look at some of the best festive experiential campaigns out there.

Cadbury’s Travelling Advent Calendar

Cadbury’s have been busy this December! They’ve taken a giant travelling advent calendar on tour across the UK. At the beginning of the month, Cadbury surprised the residents of Liverpool with a grotto made entirely out of chocolate. On the second day of experiential Christmas, Cadbury erected a giant mistletoe and the people of Bath were encouraged to step up on a podium to share a ‘Christmas kiss’. On day three, the brand unveiled a giant Christmas tree in the town square of Stow-On-The-World which came with purple baubles filled with chocolate products. Cadbury’s are the brand that keeps on giving!

Carlsberg’s Beer Dispensing Christmas Tree

Last week, Carlsberg unveiled a 27-foot tall beer dispensing tree at South Bank! It stayed there until 7pm that day and passers-by were invited to pour themselves a complimentary beer. The first 100 people were lucky enough to pick up a glass ‘beerble’ too. Throughout the day, brand representatives were handing out complimentary beer and prizes.

Body Shop’s Digital Advent Calendar

Throughout the Christmas run, shoppers have been given the opportunity to win a range of exciting prizes via Body Shop’s giant digital advent calendar. The installation comes with an interactive screen and a digital ribbon which allows consumers to ‘untie’ the door. Daily prices include: afternoon tea at The Ritz, Body Shop gifts, shopping sprees and more.

Once the digital door has been opened, consumers receive a ‘You’ve won’ card that they claim at the till.

Not On The High Street’s Interactive Christmas Tree

The online retailer has decided to skip Black Friday this year and focus on smaller creative industries. Instead they build a Christmas Tree that went on tour, showcasing a selection of products and stories from its partner retailers. Accompanied by a branded sleigh, the tree travelled to three different locations across the country at the beginning of December.