That’s right. It’s already happened. People haven’t really put Halloween to bed and now Christmas has come around the corner screaming ‘IT’S MY TURN NOW’. Calm down Christmas.

Christmas adverts are oddly highly anticipated and it’s a time where some brands go head on and try to one up eachother. Over the past few years, John Lewis have been leading the game with apparent ‘teasers’ beginning to emerge and a full social media strategy appearing to be in full swing.

I spy with my little eye something beginning with M #OnTheMoon https://t.co/mdGUZCF0V3

— The Moon (@themoon2015) November 1, 2015

 

 

On the flipside, PayPal sparked ‘controversy’ on the 1st November when they aired their advert during an X Factor ad break with many Twitter users and the Daily Mail claiming Christmas has been ruined for children.

 

It’s now looking as though the original video has been removed/made private on YouTube due to the backlash, hence the Daily Mail version embedded here.

Oops.

So there we go. We’re only just in November and we already have a snapshot of what brands are doing for Christmas. We will certainly be keeping a close eye on John Lewis, the reigning Christmas marketing champions.  

What do you think of the PayPal advert? Let us know and tweet us @WolfBExp