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Sacla’ surprises school with opera to promote new food-service range

Sacla’ surprises school with opera to promote new food-service range

A school in Buckinghamshire were recently treated to a surprise opera performance, thanks to Sacla’ and creative agency Taylor Herring.

The Italian pesto and pasta sauce brand treated a canteen full of children aged seven to eleven years old to a delicious linguine and pesto lunch. To make the experience even more authentic, the children were treated to what managing director, Clare Blampied, calls “(an) insight into the spirit of Italy“.

In order to “inject Italian passion and flair” into the kid’s everyday lives and lunch hour, the creative team planned four secret opera singers and disguised them as canteen staff. The group of singers performed a medley of the Italian classics by Verdi, Rossini and Puccini.

The surprise opera is a follow up to the brand and creative agency’s previous viral video, ‘Shopera‘. It seems the duo are on to a win as both performance invoke a pleasantly surprised reaction from audiences.

The surprise opera “comes at a special time of celebration” as the brand are launching a brand new food-service range.

I think it is safe to say the brand gave those children a dining experience they will always remember.

You can watch the surprise performance below.

 

What are your thoughts? Should more brands be visiting schools and doing things like this?