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Gett and Cadbury team up to utilise London tube strikes

Gett and Cadbury team up to utilise London tube strikes

If you’re travelling in London this evening or during day tomorrow, chances are your journey is going to be impacted by the planned tube strikes. However, if you’re around the areas of Shoreditch, Clerkenwell, Knightsbridge, Chelsea, Belgravia or Kensington between the hours of 10am – 3pm tomorrow, you may be able to get some free chocolate.

The transport app have teamed up with Cadbury and are promising to deliver a share-sized bag of Cadbury Twirl Bites to users’ homes or offices within 10 minutes during the tube strikes. The chocolate will be delivered on motorbikes by aspiring taxi drivers who are currently studying the city to become fully qualified.

A lot of people are stressed out during the tube strikes and one of the first things they might do is tweet their frustration. This is a smart move by the brands as they are encouraging Londoners to share their images across social media using the hashtag #GettChoc. Not only will this brighten some users day, it will most likely make for better PR than their highest competitor, Uber, received during last month’s tube strikes when they came under fire for raising their prices.

 

What other brands do you think should be getting in on this? Tweet us! @WolfBExp