2015 was a brilliant year, wasn’t it? Especially for brands using experiential and social media to engage their audiences. In the last year alone, people have really started to see the benefit of social media. With over 1.8 billion people in the world owning an active social media account, it’s never been easier for brands to reach its target audience. Whether it’s to promote an event or service, comment on something happening in the world, or even customer service, more and and more brands are taking to social media. In fact, Christmas 2015 might have been the most experiential yet! Other great things…