News

From the den

7th October 2015
a long time ago in a galxy far far away

A new Star Wars film is coming. The internet hasn’t shut up about it since it was announced after Disney acquired the rights to the franchise in 2012, and now it’s practically around the corner, Disney has already been reaping the benefits of the most successful Sci-Fi franchises of all time since at least the 1980s, with the flight simulator opening in Disney Land in 1987, and has been a driving force behind some of the merchandising ever since. They may be the reason we had to suffer the existence of Jar Jar Binx… Who Knows?!   With a new…


5th August 2015

If you’re travelling in London this evening or during day tomorrow, chances are your journey is going to be impacted by the planned tube strikes. However, if you’re around the areas of Shoreditch, Clerkenwell, Knightsbridge, Chelsea, Belgravia or Kensington between the hours of 10am – 3pm tomorrow, you may be able to get some free chocolate. The transport app have teamed up with Cadbury and are promising to deliver a share-sized bag of Cadbury Twirl Bites to users’ homes or offices within 10 minutes during the tube strikes. The chocolate will be delivered on motorbikes by aspiring taxi drivers who are…


31st July 2015

After discovering that four out of 10 Brits have never visited the countryside, Kerrygold took it upon themselves to bring the countryside to London. The butter brand enlisted sugar artist Michelle Wibowo and then created a four metre long, editable meadow. The editable landscape took more than 168 hours to make and was placed on Finsbury Avenue Square for Londoners to sample. Depicting a typical Irish meadow, the cake features grass, rolling hills, a pond, meadow flowers alongside a barn and cows – all of which were made from cake and sugar icing. There is an edible @greenandblacks sculpture in Covent…


8th June 2015
jurassic-world

More and more film promotional campaigns are taking the experiential approach, Jurassic World being the latest. Remember that infamous scene from the start of Jurassic Park (1993) when the guy gets dragged into a crate, then gets eaten by a Velociraptor? The same crate appeared in the heart of London with the words “danger” and “predatory livestock” written across them on Friday. Velociraptors take over #Waterloo station! Yes! #Jurassicworld is here! #jurassicwaterloo pic.twitter.com/PPpWCtKED4 — Sofia Pereira (@anasopereira) June 8, 2015 This morning, the crate erupted and commuters were treated to a surprise on their way to work. Two giant dinosaurs have…